The Joint Venture with TCL Is a Turning Point in Sony’s Celebrated TV History
Sony's Bravia 8 II recently won Value Electronics' annual TV Shootout for the seventh consecutive year, besting Samsung, Panasonic, and LG in a head-to-head picture quality showdown that's been the industry's most respected benchmark for two decades. Now, nine months later, Sony has signed over the majority control of its entire TV business to TCL. Wait, what? Officially announced on March 31, 2026, the new company is called BRAVIA Inc. If you're a Sony fan, you might have questions. We’re going to do our best to tell you what we know thus far.
