97-Inch Screens & RGB LED Technology Are Coming to a Living Room Near You 

There was a time when a 65-inch TV felt enormous. Then 75 inches became the benchmark for a “big” screen. Now? Homeowners are designing media rooms around displays that measure 97 inches and beyond. And once you see one installed properly, it’s hard to go back.

2026 is shaping up to be the year of truly oversized LED TVs. Sony, Samsung, and other premium manufacturers are leaning hard into ultra-large displays, with new 83-inch, 97-inch, and even 100-inch models here already or arriving soon. But size is only half the story. The bigger shift is what’s happening behind the screen.

Micro RGB LED technology is quietly becoming one of the most exciting developments in display quality we’ve seen in years. Let’s take a (massive) look. 

SEE ALSO: What to Look for in a Big Screen TV 

Bigger TVs Finally Make Sense

A giant TV used to feel excessive and bulky. But today’s OLED and mini LED displays are different. Ultra-thin and incredibly clear, these sleek, wall-sized screens can work just as well in a home theater as in a living room or media room.

And unlike projection systems, modern large-format TVs perform beautifully in bright spaces.

That matters in real life. Most likely, you’re not watching movies in a pitch-black theater every night. You’re watching sports with sunlight pouring through windows, streaming shows while cooking dinner, or entertaining guests with the lights on. 

A properly installed OLED or mini LED TV can handle those environments far better than most projectors. And with today’s proportions? They make a realistic option for home theater settings. 

Technology to Watch: Micro RGB TVs 

OLED displays were a major breakthrough because their self-illuminating pixels deliver exceptional contrast, deep blacks, and rich color. Then mini LED TVs arrived, improving LCD TVs by using far more precise backlighting. 

But OLEDs can still raise concerns about burn-in and sustained brightness, while conventional mini LEDs can struggle to match OLED’s pixel-level precision and black-level performance. 

That’s where the micro RGB TV comes in. We’re seeing a new approach that aims to improve color and picture quality. Traditional LED TVs use a blue backlight with quantum dots or filters to create red and green light, but RGB LED changes that formula by placing red, green, and blue emitters directly in the backlight system. 

That can improve color purity, widen color gamut, and deliver brighter, more vivid images. Micro RGB LED TVs are a meaningful evolution because they combine the brightness and color volume of advanced LCDs with a more direct way of producing color, while avoiding OLED’s burn-in concerns and the extreme cost of microLED (an altogether different type of TV).

RGB LED TVs are already available from brands like Samsung (from 55 inches to a whopping 115 inches) and are coming soon to Sony. 

Sony & Samsung Are Pushing the Luxury Market Forward

Sony is preparing to release a new flagship BRAVIA display in the coming weeks, although details are still tightly under wraps. If recent Sony launches are any indication, we expect heavy emphasis on cinematic image processing and refined color accuracy.

Samsung is also expanding its large-format offerings with new 83-inch models and continued development of premium micro RGB LED technology.

And honestly, these massive displays are finally catching up to the quality homeowners expected years ago. Early giant TVs often felt like compromises: impressive size, mediocre picture. That’s no longer the case. Today’s premium large-format TVs deliver exceptional brightness, contrast, motion handling, and gaming performance all at once.

The Installation Matters Just as Much as the TV

A 97-inch display mounted too high or paired with weak audio is like buying a grand piano and never tuning it. The best luxury media rooms are carefully balanced environments. Proper lighting control, hidden wiring, architectural speakers, acoustic treatments, and viewing angles all influence the final experience far more than most people expect.

That’s especially true with today’s ultra-thin, ultra-large TVs. They deserve thoughtful integration into the architecture of the room instead of becoming an afterthought.

Thinking About Going Bigger?

A larger LED TV doesn’t automatically mean a better experience. The room, lighting conditions, seating distance, and audio setup all need to work together. But when they do? It’s hard to return to a smaller display afterward.

For homeowners exploring luxury entertainment upgrades in Bountiful, UT, and surrounding areas, Show and Tell AV designs media spaces that feel intentional and easy to use. Contact us to get started or schedule a visit to our interactive showroom.